I've been reading a book called "The Whuffie Factor" by Tara Hunt which is all about marketing your business using social media. She also talks a lot about business identity, logos, web sites, etc. I've been thinking about these things lately too. More than a year ago, I designed a logo for myself and posted to this blog about it. More recently I've decided that that old logo is a bit complicated and I needed a simpler logo. One idea I've had for a replacement appears in the current header of this blog, the LYTLEDRIVE text in green and orange with "photography from the heart" below it. I've shown this to a few friends and most didn't like it much so I'm still searching for a logo. I want to use the "Lytle Drive" idea because I've always liked it and plan to use it for my company name. Here is the logo without a byline:
The byline is something else, and I've been thinking about what it is that I'm offering folks, that is, what product do I make. Photography, yes, but there are many forms of photography and I only do a few, landscapes, macro, people (mostly children). I don't so much of the gritty street photography, or document disadvantaged people, etc. Usually, I'm trying to make beautiful, aesthetically pleasing images to share, photos that I enjoy looking at myself. So, I've changed my byline to "Finding the Beauty" which can mean finding the beauty in nature or finding the beauty in people, etc. Here is the logo with the byline:
Generally I'm using ideas from a number of other logos I've looked at. I suppose I should pay a professional logo designer to design me a logo, but I rather enjoy playing with ideas myself. The graphic I'm using is available for free download at this link. I've modified it a bit to work with my design.
Of course the colors of the text and graphic will have to vary in some instances, depending on how it is used, but I think this is a pleasant and simple logo and I'll use it for now. I plan to get some business cards printed using a few of my images on one side of the card and my logo and other info on the back. I'll order the cards from Moo, they have some creative products available, including their MiniCards. I can carry around a mini-portfolio on a small set of high quality business cards!